How Cheap Juicy Couture Brought The Tracksuit Back For Everyone


Track is back. Juicy Couture is making certain of it. Thanks to a ’90s trend resurgence, those velour tracksuits you, all your cool friends, and Jessica Simpson wore practically every day in the early 2000s have a 2016 capsule collection launching in Bloomingdale’s. And people are freakin’ stoked (like, actually, unironically stoked) to slide their legs and arms back into those velvety pieces. The enthusiasm is so high, it may only be a matter of time before everyone is wearing tiered ruffle skirts and neckties as belts again too.

It sure seemed like the Juicy Couture tracksuit was retired for good around the same time everyone started caring more about Emma Watson than Paris Hilton. JC will forever be a beloved brand, but when even the founders said they’d probably never wear a pink tracksuit again, the glory days when Britney Spears was handing them out at her wedding were almost certainly in the past. So how did the Juicy Jumpsuit go from a must-have fashion item in 2001 to a Ben Affleck punchline in 2004 to a highly anticipated launch in 2016? The fashion gods are fickle, and it looks like the tides are turning back in Juicy’s favor.

To understand how cheap Juicy Couture made tracksuits great again in 2016, we should backtrack to the brand’s first surge of popularity. Juicy founders Pamela Skaist-Levy and Angela Nash (now Nash-Taylor), met in 1988, then launched a maternity line with just $200. They then shifted their focus to cheap tee shirts, which naturally led to loungewear. Juicy Couture was founded in 1997; the classic tracksuit was launched in 2001.

Paris Hilton is “Still Obsessed” Together With Her Juicy Couture Tracksuits Sweat

Ever admiration what Paris Hilton, the acknowledged queen of early-aughts comfort-wear, did with her massive accumulating of velour Juicy Couture Tracksuits sweat?

She kept them all — and she still wears them!

“Oh yeah, I accept them all,” she afresh told People. “I consistently abrasion them. I’m still obsessed. I don’t like added sweatpants—there are so abounding [new brands] but they’re all bound at the bottom. I like Juicy because they’re open, and you can abrasion tennis shoes and still get them on.”

LOS ANGELES, CA - SEPTEMBER 12: Paris Hilton arrives at Los Angeles International Airport on September 12, 2011 in Los Angeles, California. (Photo by BuzzFoto/BuzzFoto/FilmMagic)

The above affair girl-turned-mogul, who now has 70 Paris Hilton food across and a aroma line, says annihilation is bigger for traveling in than her accurate Juicy sweats. “I acclimated to just abrasion them everywhere, but now I’ll consistently abrasion a beautiful accouterments to the airport because I apperceive there’s traveling to be anyone there demography pictures. But again I’ll change into them on the plane,” she says. “Because if you’re cutting covering pants through 20-hour flight, it’s horrible.”

If you’ve gotten rid of your set from 2001 but you’re still appetite some Instagram #tbt accouterments vibes, we accept acceptable news: Kohls has adored the iconic diaphoresis set. Plus, the prices are way lower than the $100 you acclimated to accept to absorb to get just bisected the set. The hoodies (which appear in debris and with a bedazzled logo) are on auction appropriate now for $40.50 down from $54. The pants (which appear in the aboriginal bootcut contour and a added of-the-moment tighter leg) are just $37.50 down from $50.

As an aficionado of the brand, Hilton says she’s captivated they’re authoritative a comeback. “They’re so comfortable,” she says. “If I’m not traveling to an event, I am actually still in my cheap juicy couture. Actually, I charge to buy some new ones soon, because abundance are so old!”

Kim Kardashian’s ‘Wonderland’ Angel Sent from Juicy Couture for Her Latest Cover and It’s Perfect


Kim Kardashian West, like the cheap Juicy Couture tracksuit, went viral in the aboriginal 2000s. But while Kim flourished into a absoluteness brilliant and artist brood the next decade, those coveted velour and terrycloth co-ords met their abortive demise. But on the awning of Wonderland’s October issue, Kim is bringing them aback to life.

For the magazines’s “autumn appearance issue”-shot by Petra Collins and styled by Zara Mirkin-Kardashian West wears ablaze amethyst velour separates, accessorized with angel wings (because why not). It’s a lot to yield in, but mostly it yields confusion, homesickness and atrocious questions of whether her sweatpants accept “Juicy” emblazoned on the butt.

If this heralds the acknowledgment of the Juicy tracksuit trend (brace yourselves), Kim is the absolute fit to lead. Let’s not forget, afore she was bathrobe in Balmain and Givenchy, she was a Juicy Couture outlet affiche adolescent (much like her BFF Paris Hilton).


If you’re not accessible for the acknowledgment of the tracksuit just yet, you could yield alleviation in Wonderland’s added October cover, in which Kim plays an anarchistic helpmate in a white crop top and hot pants, fishnets and thigh-high boots.