Track is back. Juicy Couture is making certain of it. Thanks to a ’90s trend resurgence, those velour tracksuits you, all your cool friends, and Jessica Simpson wore practically every day in the early 2000s have a 2016 capsule collection launching in Bloomingdale’s. And people are freakin’ stoked (like, actually, unironically stoked) to slide their legs and arms back into those velvety pieces. The enthusiasm is so high, it may only be a matter of time before everyone is wearing tiered ruffle skirts and neckties as belts again too.
It sure seemed like the Juicy Couture tracksuit was retired for good around the same time everyone started caring more about Emma Watson than Paris Hilton. JC will forever be a beloved brand, but when even the founders said they’d probably never wear a pink tracksuit again, the glory days when Britney Spears was handing them out at her wedding were almost certainly in the past. So how did the Juicy Jumpsuit go from a must-have fashion item in 2001 to a Ben Affleck punchline in 2004 to a highly anticipated launch in 2016? The fashion gods are fickle, and it looks like the tides are turning back in Juicy’s favor.
To understand how cheap Juicy Couture made tracksuits great again in 2016, we should backtrack to the brand’s first surge of popularity. Juicy founders Pamela Skaist-Levy and Angela Nash (now Nash-Taylor), met in 1988, then launched a maternity line with just $200. They then shifted their focus to cheap tee shirts, which naturally led to loungewear. Juicy Couture was founded in 1997; the classic tracksuit was launched in 2001.