By now you’ve probably heard that a Juicy Couture tracksuit revival is upon us—that the beloved early-aughts ensemble is poised for a triumphant return, and that velour will once again be a key term in the fashion lexicon. And it’s true: #trackisback.
With a range of cheap Juicy Couture separates now exclusively available through the 100% Bloomingdale’s collection, you can shop the trend right this second—be it for the first time, or to add to a collection you started during the original tracksuit heyday.
For nostalgia’s sake, we’ve rounded up some throwback shots of celebs in their now-iconic tracksuits, and added a few recent sightings for modern-day styling inspiration as you peruse the current offerings. Here’s to welcoming our first athleisure love back into the fray.
Before there was athleisure there was the Juicy Couture velour tracksuit. A common attending for Paris Hilton and her then-personal abettor Kim Kardashian, a Juicy tracksuit was a binding casual-yet-chic attending for every ‘basic betch’ agnate in the aboriginal 2000s. And now, like a lot of things in fashion, it’s advancing aback to abode us.
Bloomingdales just appear that they’ll be restocking the tracksuit for a bound abridged accumulating of jackets and pants in seven altered colors, including aboriginal shades like black, camel, ablaze pink, and anemic pink. (The attack is appropriately called #TrackIsBack.) If you’re accommodating to carapace out $88 for pants or $108 for a jacket, you can bedrock the iconic velour attending already afresh appear July.
What prompted Bloomingdales accomplish such a move? “Juicy was the artist of athleisure, a trend that resonates with our barter and has a able attendance in our abatement 2016 assortment,” explained Bloomingdales’s carnality administrator Frank Doroff to WWD.
Funnily enough, the acknowledgment of this bequest attending was predicted by Vogue aback in January in a adventure blue-blooded “Is It Time to Bring Aback the Juicy Couture Velour Tracksuit?” and Kim K even aggregate a #TBT column of all the times she rocked the attending on her website. “I was SO bedeviled with those archetypal Juicy Couture tracksuits a few years ago, and had them in every color. I still accept all of mine, I can’t let them go LOL!” Guess it’s a acceptable affair you didn’t, Kim! (Although we actual abundant agnosticism Kanye would accept of her accepting aboard this trend the additional time around.)
Buckle up, bitches: The Juicy Couture tracksuit is aback in a big way.
The store’s carnality administrator Frank Doroff explained: “Juicy was the artist of ath-leisure (work out gear, that agitated over into daywear), a trend that resonates with our barter and has a able attendance in our Fall 2016 assortment.”
In the meantime, fashion-hungry British girls are tracking down best originals on eBay and added buzz websites, spending hours hunting for the cheap Juicy Couture 18-carat blinged-up articles.
Following the boastful makeover of the archetypal velour ensemble at buzzy label-of-the-moment Vetements, Juicy Couture is absolution an ad attack all about its signature item, advantaged #TRACKISBACK. The book and video spots bless the Juicy Couture outlet UK axis 21 this year, which agency it’s assuredly old abundant to alcohol at all of those Hollywood hotspots it hit up in the mid-aughts if it was just a pre-teen. (RIP Les Deux.)
Juicy Couture sticks with the “21” affair by borer 21 of the coolest girls on the scene, including Atlanta de Cadenet, Ruby Aldridge and Cipriana Quann, to brilliant in the campaign. These city influencers allocution about their aboriginal tracksuits in the accompanying behind-the-scenes video and — surprise! — a lot of of them were those archetypal Juicy apparel that Paris Hilton, Britney Spears, Lindsay Lohan and Jennifer Lopez helped to accomplish famous.
But afore you breach out the Uggs and dust off your trucker hat, yield note: The new, air-conditioned way to appearance your Juicy Couture tracksuit is with on-trend appearance sneakers and chokers — multiple, if your throat can angle it. Now Juicy Couture outlet’s hot.
Whether you’ve been holding out for this day or if you’ve simply kept a velour set in the back of your closet for nostalgia’s sake, get ready for sartorial vindication. In honor of the cheap Juicy Couture tracksuit 21st birthday (legal, baby!), the brand is betting all its chips on its cult item’s big comeback.
In 2016 alone, the tracksuit has gotten a Bloomingdales capsule and the Vetements treatment; the latter is a sure-fire way to be relevant (again) in the fashion industry these days. Now, Juicy Couture outlet recruited a who’s-who crowd to fête its big anniversary campaign. Whereas Britney Spears and Paris Hilton were adept spokespeople in the aughts, the tracksuit now counts Ruby Aldridge, Cipriana Quann, Atlanta de Cadenet, as well as other cool women from around the globe — 21 in total, fittingly — as brand ambassadors.
The campaign is called #TRACKISBACK (an all-caps hashtag befitting the times). Technically, though, the tracksuit has never really left: It’s been living out its trend afterlife on the racks at Kohl’s. But the company has had some rocky times since the OG matching set’s heyday, including having its co-founders decamp and having to shut down its retail presence as the tracksuit moved from must-have item to kitschy novelty territory. It’s always been endearing to some extent, though; endearing enough to, say, warrant a museum exhibit.
Juicy Couture uk is now banking on the tracksuit’s high-fashion turn; part of its appeal lies in the inherent versatility (and, lazy-girl mentality) of a head-to-toe look. For the campaign, the brand had its 21 ambassadors describe their personal style in one word (well, more like three), all while wearing the velour suits. The results were pretty varied. Among their answers were, “edgy,” “’70s chic,” “multiple personalities,” “masculine,” and “comfy.” The takeaway is clear: There isn’t a singular type of person who wears a tracksuit — so embrace the look however you choose.
Check out the full clip below. Given this wave of incredibly stylish recruits, can we expect to see a lot more velour in Fashion Week street style come September? We certainly wouldn’t hate it.
We had filed Juicy Couture tracksuits firmly into the ‘let’s forget that ever happened’ category, but proving that even the most unlikely items can claw their way back from fashion’s Room 101, Juicy Couture velour tracksuits were seen on the catwalk at Paris Haute Couture Fashion Week.
On Sunday, the much buzzed-about-label Vetements showed its SS17 collection at Haute Couture Fashion Week, collaborating with 18 brands including Manolo Blahnik, Mackintosh, Canada Goose and, most surprisingly, Juicy Couture outlet. One look included a red velour bodysuit with ‘Juicy’ written across the backside in rhinestones, which is perhaps the last thing you would expect to see in the same week as multi-million pound bridal gowns and hand-stitched dresses which will have taken months to create.
You will remember that in the early noughties, candy-coloured velour Juicy Couture tracksuits were the It girl uniform- all thanks to a certain Paris Hilton, the heiress who was dictating taste at the time.
Nowadays, celebrities in tracksuits usually means an elegant Lululemon/ Nike look accessorised with a green juice and Soul Cycle (that’s LA’s most popular spinning studio, by the way) cap signalling devotion to the atheleisure trend. But in the Bling Ring era, a tracksuit with a silver J zipper was the ultimate downtime uniform for the rich and famous who considered lifting several shopping bags the extent of their daily exercise regime. For those with nothing to do except shop at Kitson and fire texts from a glittery Sidekick phone, cheap Juicy Couture tracksuits were de rigeur.
Back in the days when almost every Hollywood star was styled by Rachel Zoe, Perez Hilton would post daily pictures of Hollywood socialites in velour tracksuits, a Starbucks in one hand and a chihuahua on the other. At Britney Spears’ wedding to Kevin Federline in 2004 the guests changed into matching pink and white tracksuits, personalised with ‘maids’ (for the girls) and ‘pimps’ (for the boys) etched onto the back of their hoodies. Of course, it’s hardly surprising that the Juicy tracksuit eventually suffered a similar fate to the marriage of Spears and Federline.
The tracksuits quickly fell out of favour (perhaps it was something to do with Kerry Katona wearing hers to Tesco?). In 2014 Juicy Couture closed all of its shops in the United States.
But they have recently started to market the low-rise velour tracksuit as a fashion item once again.
In March Juicy Couture collaborated with model Behati Prinsloo on a collection and then teamed up with Bloomingdale’s to launch a capsule line of tracksuits in seven colours, which will be available this month. Bloomingdale’s vice-chairman Frank Doroff told WWD that Juicy Couture sale is even more relevant now than it was ten years ago. “Juicy was the originator of ath-leisure,” he said, “a trend that resonates with our customers and has a strong presence in our fall 2016 assortment.”
But if one person could make these tracksuits desirable again it is the recently-appointed Balenciaga designer and Vetements founder, Demna Gvasalia. His questioning, rebellious design ethos has seen seemingly mundane, everyday items transformed into cult pieces. At Vetements, he made the DHL yellow logo t shirt, selling for £195, the surprising sell-out item of the summer, while at Balenciaga he has made cheap supermarket striped shopper bags a strong contender for It bag of Autumn.
Rihanna’s stylist Mel Ottenberg was just one of the people on the front row to giddily Instagram the Juicy Couture Uk look, so we imagine it won’t be long before Juicy Couture comes full circle and is back in the glare of the paparazzi. Perhaps starting with Rihanna?